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Since co-founding MedAvante in early 2002, Mr. Gilbert has been responsible for creating a high performance environment: bringing exceptional talent, capital, and resources behind a powerful methodological innovation to address the high rate of failed CNS trials. MedAvante's mission is to bring better CNS medications to market as cost efficiently as possible by using centralized, blinded, calibrated raters with the greatest expertise to make subjective measurements inherently less variable and more consistently reliable. Mr. Gilbert ensures that MedAvante's culture, organizational design, business model, and strategy reinforce service excellence.
Mr. Gilbert has 19 years of general management and marketing experience including at best practice organizations: Johnson & Johnson, Arm & Hammer, Booz Allen, and Gillette. He has successfully scaled businesses in both consumer and business markets with emphasis on developing new categories and products.
Prior to MedAvante, Mr. Gilbert was VP of Marketing and Strategy for Princeton eCom, which was awarded NJ's 2001 Technology Company of the Year, overseeing the development and execution of all marketing and strategy initiatives. He developed the organization's first integrated multi-channel marketing plan, developed opportunity-identification programs for the sales force, designed consumer adoption initiatives, and re-positioned the product lines.
Mr. Gilbert graduated magna cum laude from Bowdoin College and received his MBA from Harvard University.
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