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Amy Ellis has over twenty-five years experience managing and developing national businesses spanning the consumer, industrial, pharmaceutical, household, sports and agricultural categories. She managed established consumer brands for the Old Spice, Pine-Sol, Lady's Choice, Cie and Breck franchises. In addition to established businesses, she developed new Over-The-Counter drug products for Ciba Consumer Pharmaceuticals and the Shulton Division of American Cyanamid. For Shulton she developed major extensions to Shulton's male trademarks Old Spice and Pierre Cardin as well as new male toiletry product lines including but not limited to shave preps, hair care, fragrance, deodorants and soap categories.
She was Director of Marketing, New Products at Church & Dwight, successfully launching two national brands, Arm & Hammer Deodorants and Arm & Hammer Dental Care Gum. The Arm & Hammer Dental Care Gum brand established the oral care gum category in the U.S. and won the American Marketing Association's Edison Award as the “1998 Best New Product of The Year.”
Most recently, Ms. Ellis was the Vice President of Marketing for Integrated Sports Marketing Solutions, a technology-driven direct sales and marketing company focused on the $60B affinity marketing category.
Ms. Ellis has two masters degrees, an MLS and an MBA from the University of Chicago, and a BA in Art History from the University of Rochester.
Ms. Ellis is one of three Founders of MedAvante, Inc. in operations since 2002. In her role as Chief Operating Officer, Ms. Ellis is responsible for the overall operations of the Company which include oversight for the Commercial Operations, Research, Human Resources, Legal and General Administration Departments. Her role includes workforce and resource decisions, management team selection, the development of departmental strategic plans and operating budgets, process development, fiscal management, compliance & management measures. On a day-to-day basis, she optimizes internal resources to focus on satisfying the needs of our customers.
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